DSLR’s Will Never Be The Same Again
From humble 1 and 2 MP beginnings we have seen DLSR’s reach double figure MP breakthroughs to take over from SLR’s in just about every way. I remember spending fortunes on film and developing and looking forward to the 10MP announcement.
I inititally decided to wait for the 10MP level to switch over to DLSRs.It did not take long for them to be proved wrong Digital Cameras of all shapes and sizes soon ate away market share like a virus. Film suffered a blow from the start of the Digital camera revolution.
Earlier you paid a bundle for High value MP’s but these days the MP features have become bylines in cell-phones and compacts.
The DSLR players like Canon, Nikon, Sony, Pentax and Minolta had to go beyond the MP’s to claim their status as serious cameras. MP’s are no longer a distinguishing factor. The features that provide DSLR’s with the ability to provide great imaging has changed to:
Very fast and powerful micro processors and extensive software to boot. The complimentary Optics technology we find in lenses. Lens attachment technology and compatibility issues. APS-C vs 4/3 technology. Sensor sizes. Architecture – Lenses, sensors, processor, storage. In-camera artificial intelligence, like light recognition, scene detection, face detect, blink detect, light and colour analysis.
The list is supremely impressive and the remaining contenders in the DSLR race have proven that they can utilize an array of technology, including optics, micro electronics and micro mechanics like no other industry can.
DSLR spend is heavily skewed in this market. Nikon and Canon claim close to 40% market share each. In a world market this vast being in the race in the remaining 20% is no mean feat and Sony, Pentax, Minolta, Kodak and several others are holding their own technology wise.
In such a competitive market what differentiates the winners?
There is no doubt that once you have the technology, marketing is the next big gun. Brand recognition will carry a product over some rough patches, but if everybody excells you need to be innovative, imaginative and hit the market’s soft spots or get into their hearts, whatever the case may be.
Canon has led Nikon in the MP race for some time, while Nikon’s APS-C sensor is a fraction larger than Canon’s and Nikon has also managed to include pentaprism viewfinders much lower in the range than Canon without it seemingly affecting weight or price. Both can claim excellent ergonomics and Nikon fans always refer to some form of ‘right feel’ to their favourite models.
The Canon 60D reveals a camera that has truly hit a sweet spot at the prosumer level and the Canon Rebel T2i was embraced by a very large amateur and professional base. See the reviews here: canon Rebel t2i and the Canon 60d Review.
Canon maintained the lead in the MP department but also grabbed top honours in other DSLR trends. A very noticable trend in DSLR’s since 2008 has been the DSLR’s serious entry into Movie/Video technology. DSLRs bcame infested with video features, at first modest, but rising rapidly in sophistication. One DSLR after another came out with new innovative features:
Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.
In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.
Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:
- Yet again higher pixel Sensor(18MP)
- A huge array of improved in-camera functions
- A smugde proof, 3:2 aspect ratio, 1080Px LCD
- Very user friendly interfaces
- External Sound features.
With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? Canon’s Rebel T3i release early in 2011 seemed good on paper, but we still have to see if the market responds. The T2i and D60 at either end of the T3i seems to leave it in the shade.
Watch Nikon and Sony this year. We can expect an exciting come back from both of them. Nikon’d D5100 seems to be more on target. It will be interesting to see how this plays out.
Jamie Randall Photography © Online Portfolio (Pt. 1)
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