Canon’s Pair of Winning Digital SLR Camera Releases Last Year
The last 10 years have seen DSLR’s take over the market from sophisticated SLR cameras. I remember spending fortunes on film and developing and looking forward to the 10MP announcement.
It was a bit like CD’s vs long playing records of the CD revolution. Some diehards remained loyal to analogue (film) technology in the belief that Digital still had a long way to go.It did not take long for them to be proved wrong Digital camera technology came up to scratch very quickly, with 2,6,10 and even 20MP’s DSLR’s proved to be a winner at the consumer level even at 2-4MP and the pro’s were into DSLR’s even at 6MP.
Digital technology has sparked a massive increase in casual photography and 4 to 16 MP’s are common even in point and shoots.
DSLR manufacturers are being challenged to excell in other areas to claim elite status. MP’s are no longer a distinguishing factor. The race among SLR (Now DSLR) makers is all about:
Very fast and powerful micro processors and extensive software to boot. The complimentary Optics technology we find in lenses. The architecture behind the lenses, including the lens electronics vs the camera electronics and where to house the function such as image stailisation. Sensor sizes. Architecture – Lenses, sensors, processor, storage. Computerer based artificial intelligence. (A DSLR these days has more processing power than banks needed for national networks in the 70′s and 80′s!)
The list is supremely impressive and the remaining contenders in the DSLR race have proven that they can utilize an array of technology, including optics, micro electronics and micro mechanics like no other industry can.
Canon and Nikon have the lions share of the market, fighting head to head for 80% of the comsumer spend on DSLR’s. In a world market this vast being in the race in the remaining 20% is no mean feat and Sony, Pentax, Minolta, Kodak and several others are holding their own technology wise.
In such a competitive market what differentiates the winners?
As always, marketing plays a big role. Brand recognition will carry a product over some rough patches, but if everybody excells you need to be innovative, imaginative and hit the market’s soft spots or get into their hearts, whatever the case may be.
In the race between Canon and Nikon, Canon has led with higher MP’s. Nikon has an edge with a slightly larger sensor and lower end pentaprism usage. Ergonomics… in other words ‘user friendliness’ is a strong claim by both contenders.
The race is tough and there are many excellent DSLR’s on the market. 2010 saw a large number of amazing Digital Camera releases and it is hard to pick winners in such a crowd. But Canon stood out with two of the greatest consumer DSLR’s, the Canon T2i and Canon 60d. See the reviews here: canon Rebel t2i and the Canon 60d Review.
Canon maintained the lead in the MP department but also grabbed top honours in other DSLR trends. A very noticable trend in DSLR’s since 2008 has been the DSLR’s serious entry into Movie/Video technology. DSLRs bcame infested with video features, at first modest, but rising rapidly in sophistication. One DSLR after another came out with new innovative features:
Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.
In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.
Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:
- External Sound features.
- 18MP APS-C sensor.
- A vastly improved HD movie capability
- A smugde proof, 3:2 aspect ratio, 1080Px LCD
- On target ergonomics
With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can they follow this up in 2011? Canon’s Rebel T3i release early in 2011 seemed good on paper, but we still have to see if the market responds. Was there enough of a gap in the market between the T2i and the 60d?
Perhaps Nikon or Sony will give Canon a race this year. They are sure to respond in earnest. Nikon’d D5100 seems to be more on target. It will be interesting to see how this plays out.
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