Photography Help



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A Business or an Art Project? (inc)

**LET” />**LET”>**LET”>**LET”>**LET”>**LET’S KEEP DOING THIS:** Fogarty, a
journalism major who knew little about photography, snapped subjects photos
and posted them on Evacuteer.org. “I knew that night that this wasn’t a one
night only event.”‘>

Robert Fogarty started nonprofit Dear World to bring attention to the world’s
most tragic causes. But can he turn it into a scalable business?

**To call Robert Fogarty** an accidental entrepreneur is a bit of an
understatement. If you haven’t heard of Fogarty’s Dear World, a venture that
grew out of a not-for-profit fundraiser called Dear New Orleans, it’s likely
to hit your radar screen soon. He’s a photographer whose striking portraits
feature people with heartfelt messages written on their hands, arms, and faces
in black marker. The images live primarily online, where they’re attracting
more and more viral attention. And Fogarty has gone from collecting crumpled
dollars in a bucket for his photos to getting large organizations to write big
checks. So his dilemma is this: how to define his venture (art project or
company?) and how to scale it without sacrificing the values he holds dear.

In June of 2009, Fogarty started a New Orleans-based not-for-profit
organization called Evacuteer.org, which organizes …

inc

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