Canon’s Pair of Winning Digital SLR Camera Releases Last Year
DSLR Technology has come a long way since breaking the 2MP barrier just 15 years ago. The days when film and develpment ate away at photography budgets are long gone.
I was led to believe that the 10 MP mark would be when Digital cameras would come up to scratch to compete with film.They were soon proved wrong Digital camera technology came up to scratch very quickly, with 2,6,10 and even 20MP’s DSLR’s proved to be a winner at the consumer level even at 2-4MP and the pro’s were into DSLR’s even at 6MP.
Digital technology has sparked a massive increase in casual photography and 4 to 16 MP’s are common even in point and shoots.
This meant that the serious DSLR players had to come up with something (or a few things) greater. MP’s are no longer a distinguishing factor. The race among SLR (Now DSLR) makers is all about:
Processers that can deliver high FPS and Great file sizes and store them in milliseconds. The complimentary Optics technology we find in lenses. Lens attachment technology and compatibility issues. APS-C vs 4/3 technology. A whole sub-technology in micro optics in Digital Sensor sizes. Architecture – Lenses, sensors, processor, storage. Computerer based artificial intelligence. (A DSLR these days has more processing power than banks needed for national networks in the 70′s and 80′s!)
Camera technology, especially DSLRs, have embraced a wide spectrum of leading edge scientific innovation, from micro electronics, micro mechanics, software and optics.
In this scenario, among the DSLR players Canon and Nikon stand out with around 40% market share each, Nikon leading by a slender margin. In a vast market, Sony, Minolta, Pentax and others make their fortunes off the remaining 20%.
In such a competitive market what differentiates the winners?
There is no doubt that once you have the technology, marketing is the next big gun. Brand recognition will carry a product over some rough patches, but if everybody excells you need to be innovative, imaginative and hit the market’s soft spots or get into their hearts, whatever the case may be.
Canon has led Nikon in the MP race for some time, while Nikon’s APS-C sensor is a fraction larger than Canon’s and Nikon has also managed to include pentaprism viewfinders much lower in the range than Canon without it seemingly affecting weight or price. Ergonomics… in other words ‘user friendliness’ is a strong claim by both contenders.
The race is tough and there are many excellent DSLR’s on the market. 2010 saw a large number of amazing Digital Camera releases and it is hard to pick winners in such a crowd. But Canon stood out with two of the greatest consumer DSLR’s, the Canon T2i and Canon 60d. See the reviews here: canon Rebel t2i and the Canon EOS 60d review.
Canon maintained the lead in the MP department but also grabbed top honours in other DSLR trends. The rapid invasion of DSLR’s into the Video market proved to be a good wave to ride. DSLRs bcame infested with video features, at first modest, but rising rapidly in sophistication. The releases piled on the features:
Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.
In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.
Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:
- A 3″ High Definition LCD with and anti-smudge coating.)
- A huge array of improved in-camera functions
- External Sound features.
- 18MP APS-C sensor.
- A vastly improved HD movie capability
With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? Is Canon’s Rebel T3i the leader in 2011? Was there enough of a gap in the market between the T2i and the 60d?
Watch Nikon and Sony this year. They are sure to respond in earnest. Nikon’d D5100 seems to be more on target. Nikon and Sony are not resting on their lorals. The D5100 came out punching.
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