The Photography Industry Is Going Green by Sam Breece
First came digital photography, next is online photo proofing. The photography industry has made great strides in reducing its environmental impact with these two changes to the industry standards. Replacing film photography with digital photography across the nation has reduced the need for chemicals used in the development of film. Also, with digital previews, many photos are never even printed, greatly reducing the need to create hard copies for proofing purposes.
Online photo proofing is the next stride that photographers can make towards reducing the environmental impact of photography. The traditional method of proofing photographs with clients is to print a set of photos in a sample size or format such as a proof book, to be viewed by the client as they make their purchase selections. These proofs are generally discarded when a client places an order for prints of their own, and the photographer then has high quality prints created for their client. Large amounts of ink, paper, and energy are used unnecessarily. Photographers are likely to print proofs on a home computer, resulting in ink cartridges that are not properly recycled and inefficient use of energy.
The photography industry should be able to take another great step towards reducing their impact on the environment; digital photo proofing reduces the amount of sample prints that are produced. There is a shift towards giving clients the choice to digitally preview a photographer’s work and reduce printing to only those photographs actually purchased. Online photo proofing has not yet achieved status as the “industry standard” but photographers are beginning to shift their thinking towards the greater use of technology and away from the wasteful methods of their past.
After online photo proofing becomes the industry standard, the next steps will certainly evolve as well. Green printing may be next on the horizon for the reduction of waste and environmental hazard, though at the moment the options are not of a comparable quality as traditional printing methods. Green initiatives such as online photo proofing and reduced printing can be great marketing points to make with potential clients.
Sam recommends photography tools for studios large and small to help grow their photography business. He highly recommends the use of ShootProof.com for photo proofing software.
Article Source: http://www.earticlesonline.com/Article/The-Photography-Industry-Is-Going-Green/1009698
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