Canon Triumphed in 2010
It was just a few short years before DSLR’s crossed the SLR curve in market share. I remember spending fortunes on film and developing and looking forward to the 10MP announcement.
I inititally decided to wait for the 10MP level to switch over to DLSRs.It did not take long for them to be proved wrong Digital camera technology came up to scratch very quickly, with 2,6,10 and even 20MP’s It happened way earlier.
Digital technology has sparked a massive increase in casual photography and 4 to 16 MP’s are common even in point and shoots.
The DSLR players like Canon, Nikon, Sony, Pentax and Minolta had to go beyond the MP’s to claim their status as serious cameras. MP’s are no longer a distinguishing factor. The race among SLR (Now DSLR) makers is all about:
Processers that can deliver high FPS and Great file sizes and store them in milliseconds. The complimentary Optics technology we find in lenses. Lens attachment technology and compatibility issues. APS-C vs 4/3 technology. A whole sub-technology in micro optics in Digital Sensor sizes. Architecture – Lenses, sensors, processor, storage. Computerer based artificial intelligence. (A DSLR these days has more processing power than banks needed for national networks in the 70′s and 80′s!)
Camera technology, especially DSLRs, have embraced a wide spectrum of leading edge scientific innovation, from micro electronics, micro mechanics, software and optics.
In this scenario, among the DSLR players Canon and Nikon stand out with around 40% market share each, Nikon leading by a slender margin. The remaining 20% of the market is shared by Sony, Pentas Minolta and several others. The market is vast, so this does not make these guys minor players at all.
In such a competitive market what differentiates the winners?
There is no doubt that once you have the technology, marketing is the next big gun. If everybody excells or can lay their hands on the technology, Brand reputation is a massive factor. A strong brand can even forgive bad technology, at least for a while.
In the race between Canon and Nikon, Canon has led with higher MP’s. Nikon has an edge with a slightly larger sensor and lower end pentaprism usage. Ergonomics… in other words ‘user friendliness’ is a strong claim by both contenders.
My own view is that Canon won the 2010 consumer DSLR round with the Canon T2i and Canon 60d See the reviews here: canon Rebel t2i and the Canon EOS 60d review.
The focus for DSLR’s in 2010 went beyond the MP race into other functions. A very noticable trend in DSLR’s since 2008 has been the DSLR’s serious entry into Movie/Video technology. We saw a number of announcements claiming sophisticated Video technology but as newer cameras of all manufacturers were released they showed up weaknesses in the earlier models. One DSLR after another came out with new innovative features:
Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.
In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.
Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:
- A smugde proof, 3:2 aspect ratio, 1080Px LCD
- Live autofocus.
- True live view
- Great ergonomics (again)
- Full HD movie functionality, with an array of recording options.
With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? They seemed to have a good start in 2011 with the announcment of the T3i, but the market has responded sluggishly. Was there enough of a gap in the market between the T2i and the 60d?
Watch Nikon and Sony this year. We can expect an exciting come back from both of them. Nikon’d D5100 seems to be more on target. It will be interesting to see how this plays out.
Fun Photography Projects You Can Do With Your Kids
|
|
Barbie Photo Designer Digital Camera & CD-ROM $29.99 Use your Barbie Photo Designer Digital Camera to snap pictures just about anywhere. The Barbie Digital Camera stores 6 photos in its flash memory or an unlimited number when connected to your PC. Snap pictures indoors or outdoors–the camera doesn’t need a flash. Uploading pictures to your computer lets you see them instantly. Using the Barbie Photo Designer software, you can create personalized p… |
|
|
Actress Head Shot Blouse, Commercial, Theatrical, Portrait & Glamour Headshots, Project Your Personality On Camera, In KD dance The Star Is You, Made In New York Presenting the Head Shot Blouse that enables you to explore & project all the different sides of your personality in one photo session without distraction. Sold in solid colors perfect for black & white and color headshots. The KD dance stretch V Neck top can jump from conservative to sexy in a flash. One moment your shoulders can be covered for a commercial look & the next you can playfully lower… |
|
|
Tedco 8 X 10 Sun Art Paper Kit – Use the Magic of Solar Energy to Create Ar… $9.95 Use the magic of Solar Energy to create artistic prints. Proudly Made In the USA Encourage an interest in the photographic process through sun, water and imagination! To Male a “Photogram” or a “Shadowprint”: Place any object (a fern, leaf, key etc.) on the SunArt paper and set it in the sun briefly. Then rinse the paper in water and watch as a beautiful long-lasting image appears. Sun… |
|
|
Gikitchen $0 12+~~Emanuele Ferrari~~Emanuele Ferrari~~http://itunes.apple.com/app/gikitchen/id486846810?uo=5~~Gikitchen~~2.0~~6508768~~3870358~~http://www.gikitchen.wordpress.com/~~http://www.bolcoappdev.com |
